Welcome to LeBlanc Consulting. My name is Tracy, and I would love the opportunity to help with your marketing and business strategy. Whether you need someone to develop a marketing strategy, create and manage your brand, or plan an advertising campaign, let me put my 30+ years of experience to work for you.
Integrated Marketing Strategy
Advertising & Media Placement
Public Relations & Crisis Management
Business Development & Partnerships
Grant Writing & Proposal Development
Sponsorship & Event Planning
"Tracy is focused, efficient, adaptable and mission driven. Hire her, stand back and watch her produce."
Mark Halter, former client - Kissing Bridge Ski Resort
What can I do for you?
Do you need to create a brand or strengthen the one you already have? Develop an advertising campaign, write proposals, or build a sponsorship program? I can guide you and your team through the process. Then, if you don’t have the resources needed, I can execute the plan for you. If you don’t already have an experienced senior marketing professional on your team, I can fill the gap on a short or long-term basis.
My diverse marketing experience allows me to provide a wide range of services. From strategy, advertising campaigns, events, and proposal writing, I can assist your business in a variety of ways.
Here are some of the services I can provide:
Strategy and Planning
One of my strengths is developing strategies to help you solve problems and meet your goals. Don’t have goals? Then you need a strategic plan to determine what your goals are. I can guide you through the strategic planning process so you end up with clear goals and a roadmap to help you get there.
Your brand is your organization’s identity, so building a strong one and integrating it into all your messaging is essential. I can assist you in designing professional marketing materials such as flyers, brochures, print ads, and broadcast commercials to reinforce your brand.
Media & Public Relations
Interacting with the media can be intimidating. Whether print, digital, television, or radio, I can show you how to effectively deliver your message to each outlet. And, if the unthinkable happens and things go wrong, you need an experienced crisis management professional like me to help manage and maintain your reputation.
Funding for not-for-profit organizations to operate can be challenging. I have a proven track record of preparing grant applications and funding proposals for programs, workforce, and economic development initiatives. My experience includes private foundations, as well as local, state, and federal government grants.
Let's Work Together
My role with your organization will be tailored to meet your needs. Sometimes having an outside set of eyes on what you’re already doing can be invaluable in helping you determine what else you can do to reach your goals. I can manage a one-time project, assist you with planning and strategy, implement the plan for you, or provide ongoing support. I will work with you and your team to identify how best to use my experience.
Before starting LeBlanc Consulting, I spent ten years as the Senior Vice President of Marketing and Development at BestSelf Behavioral Health, overseeing advertising, media relations, community outreach, grant writing, and fundraising. I was part of the management team responsible for growing BestSelf by 470%, making it the largest community-based behavioral health organization serving children and adults in WNY. During my tenure at BestSelf, my grant department secured more than $50 million in funding from foundations and government agencies for new and existing programs.
The first 18 years of my career were spent as a partner of a full-service advertising and public relations agency with my father, Bill McKibben. Our clients included:
Blue Shield of WNY Mernan Chevrolet
Burger King of WNY Mirvish Productions
Coca-Cola Bottlers of Buffalo NYNEX Mobile Communications
Erie County Fair Ringling Bros. and Barnum & Bailey Circus
Gleason Torsen Sherkston Beaches
Green & Kellogg Trico Products
Kissing Bridge Ski Resort Walt Disney’s World on Ice
For the next ten years, I was the General Manager of the Friendship Festival, an international celebration of the relationship between Canada and the United States held in Buffalo, NY & Fort Erie, ON. Following that, I worked at Niagara College in Welland, Ontario, in their Foundation & Alumni Relations Office as a Campaign Project & Fund Development Officer.